The 4 Ps to Maximizing your Selling Price

Dated: 07/31/2019

Views: 18

When you sell, you’ll probably want to get the best possible price for your property. Who wouldn’t? Unfortunately, there are many ways to inadvertently leave money on the table – sometimes thousands of dollars.


How do you avoid that possibility? Just remember the 4 Ps:

·         Prep. Do everything you can to prepare your home so that it looks great to buyers. Clean, declutter, fix, make improvements. Home staging can also help. In fact, effectively staged homes have been shown to sell for up to 5% more than comparable unstaged properties.

·         Price. Set the right asking price. That’s crucial. If it's too low, you'll attract only deal-hunters — and you might end up getting less than you should. If the asking price is too high, however, you'll discourage those buyers who might otherwise be interested and willing to make a good offer. Be careful with pricing!

·         Promotion. There may be qualified buyers out there who would be eager to see your property. But, they need to find out about your listing and the great features of your home first! Reaching these buyers requires more than merely profiling the listing on the MLS. Homes that sell for top dollar often have strong marketing — directed to the right buyers.

·         Proposal. Once an offer comes in, there may be an opportunity to negotiate with the buyer to maximize the final price you get. This requires deep knowledge of the local market as well as street-smart negotiation skills. If done effectively, these negotiations can help put more money in your pocket.

These four Ps are easy to remember, but sometimes not so easy to implement! That's why working with a great real estate agent is so important. Contact me to get the conversation started.

Blog author image

Jack Walsh

Self motivated and driven to provide excellent serivce and results for all of my customers. I love helping people find their dream properties.....

Latest Blog Posts

Hobe Sound Closed Listings, Lost Lake, Preserve, Retreat, Doubletree, last 6 months as of Aug, 18, 2019

LOST LAKE, RETREAT, PRESERVE, DOUBLETREE CLOSED SALES LAST 6 MONTHS AS OF 8/18/2019Street #Street DirStreet NameSubdivisionBedsBathsYear BuiltSqFt - LivSold Price$

Read More


JUPITER CLOSED LISTINGS JUN 16-30, 2019Street #DirStreet NameSubdivisionBedsBathsSqFt - LivSold Price$/SqFt1200Town Center DriveAbacoa Town Center1545$136,987$2511444CupcoyABACOA TOWN

Read More


MARTIN COUNTY CLOSED LISTINGS JUN 1-7, 2019Street #DirStreet NameCitySubdivisionBedsBathsBuiltSqFt - LivingSold Price$/SqFt102Rabbit RunHobe SoundISLAND BEACH PLAT 24620073511$3,600,000$1

Read More

Protecting your Home Gadgets from Hacking

Imagine your coffee maker switching on by itself, staying on for hours, overheating and becoming a fire hazard. That's not science fiction. As more and more appliances incorporate WIFI, the

Read More